Social media

If your practice is active on social media, then now’s the time to use it. Tweet, Facebook, and Instagram about your win as soon as possible. And because social media is so instant, make sure you do this the day following the win, or even the night of the awards.

Creating fresh, relevant content about your award win, posting it on your website, and sharing on social media will also benefit your search engine optimisation (SEO).

Website

This is normally the first point of call for new patients, so place the award logo on the home page for optimum visibility. If you want to extend information about the win, build a click-through to a page detailing more information and perhaps the image of you receiving the award.

Marketing

Promote your award win to current clients by sending an e-shot to your database of patients. Use the award logo on a short and snappy announcement saying how proud you are to have won the award, stating the competition you beat.

You can also include the award logo on any future newsletter, leaflets or flyers. If you have a window to your practice then another good idea is to have your designer create a window sticker of the award logo so that passers-by can instantly see your success.

The PRIME Awards and Beauty Trophy

If you feel that you represent excellence and innovation in the field of aesthetic and anti‑ageing medicine, then the PRIME Awards and Beauty Trophy would make a valuable accolade for your business.

Below is a check-list of attributes that the judges will be looking for:

  • Innovative leadership in your field
  • Skill
  • Credible results
  • Professionalism
  • High standards of practice.

So are awards all they are cracked up to be? I’d say a big yes if you enter the ones that will benefit you, but only if you use the win to promote yourself. So get entering and start winning.