Why aren’t more clinics actively advertising on Facebook yet?

To begin with, many lack the staff, resources, and expertise to enter these uncharted waters. But Facebook is working to make their advert plans simpler to use with each tweak. So, you don’t need an MBA or expertise in consumer insights and market research to manage an ad campaign to promote your newest filler offering or non-surgical body shaping device. Simply follow the step-by-step instructions to choose a format, pick your target audiences in terms of age, gender, interests, geography, etc., select a budget, and go live.

Consider that the more clinics, hospitals, doctors, and other health, wellness, and beauty practitioners that devote time and money to invest in increasing their Facebook footprint, the more consumers will seek out these businesses in the world’s largest social network.

While other social networking sites have grown in popularity (e.g. Pinterest), they are almost always integrated directly into Facebook in some way, like showing up in your Facebook feed. Even if you’re not yet bold enough to jump head first to every social platform, at a minimum, every medical aesthetic clinic and practitioner should have a Facebook page and Twitter user account that are linked so that every post on Facebook is automatically migrated to Twitter. Google+ is important for search as well as social, and YouTube, which is owned by Google, is still the largest video-sharing platform. Pinterest and Instagram, which is owned by Facebook, are important to be familiar with and consider. At the very least, reserve your brand names on these valuable platforms by creating an account.

The future of Facebook

web3What’s next for the Silicon Valley social media giant? In an attempt to keep boosting revenue from ads, we can look forward to a gradual roll out of video ads that will begin playing in news feeds to capitalise on users more actively engaging with video content. Zuckerberg recently debuted a new app called Paper that is focused on photo news sharing and long form story updates from people in a magazine-like format.

For many users, myself included, Facebook is more than just a social phenomenon. It is a way of life. It has almost replaced the Internet for some. For many businesses, it has surpassed their website in terms of the primary online presence. We are parked on Facebook every waking hour of the day, whether at our desks, relaxing in our bedrooms, or on our mobile devices. But Facebook has arguably become more than just a connector of people; it has become the keeper of our memories, professional milestones, and the people and events of our lives. Every little thing we do is recorded and preserved for history when we post it on our Facebook profiles with a photo or video that captures the moment.

‘Zuck’, as he is called in the tech world, seems to be committed to doing something good with all his success and power. In interviews with the US media, he has intimated that he wants to connect the whole world. Although there are mobile social network apps that are popular through other parts of the world, especially in Asia, none has yet come close to Facebook’s numbers, but they are growing. Among his stated goals for the next decade is to connect the two thirds of the world’s population that do not have Internet access. It’s a noble ambition and yet, well within the boy wonder’s reach.

One thing is certain though; Facebook is not going away anytime soon, so it behooves you to get your share of its 6 billion daily likes.