The Groupon generation revisited
Wendy Lewis offers advice to practitioners on how to avoid the trap of discounting services and devaluing their brand. There is no doubt about it; Founded in 2008, Groupon has...
Read MoreWendy Lewis offers advice to practitioners on how to avoid the trap of discounting services and devaluing their brand. There is no doubt about it; Founded in 2008, Groupon has...
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