Name that blog

Most bloggers choose to integrate a blog within their primary website domain. You can host your blog within your clinic website URL, for example Skinclinic.com/blog or blog.skinclinic.com, instead of hosting your blog externally, such as skinclinic.wordpress.com or skinclinic.blogspot.com. It may be advisable to avoid having two domains compete against each other for SEO supremacy.

Choosing categories

Blog categories allow you to organise your posts by topic and let your readers easily find the topics that are the most interesting to them. But category names should not be chosen randomly. Whenever possible use relevant keywords to name your categories. For example, categories may include anti-ageing, laser resurfacing, fillers, fat grafting, lip enhancement, liposuction, acne treatments, or cellulite reduction.

Keyword tags

Keywords are the words potential readers will use to find your blog. Choose keywords by logging into Google and finding ‘Keyword Planner’ to get keyword ideas. As Google instructs, ‘Think like a customer when you create your initial list’. So, if your clinic specialises in non-surgical anti-ageing treatments for women, start with some basic categories that prospective patients might use, such as ‘wrinkle reduction treatments’, ‘wrinkle reducing injections’, ‘non-surgical facelift’, or ‘skin rejuvenation’. Next, expand your keyword lists by including product or brand names that resonate with consumers, such as ‘Botox wrinkle relaxing injections’, ‘Restylane facial filler’, ‘Pellevé skin tightening’, or ‘Fraxel laser for wrinkles’.

blog2Include keywords in your post title, header tag, image text, copy, and meta-description. Each blog post can be associated with keywords. Choose keywords that are related to the topic at hand, and try to use the same keywords in the content itself. Avoid stuffing all of your posts with too many keywords, which may annoy readers and negatively affect your search engine ranking.

Add a meta-description

A meta-description is a summary of your webpage for search engines. Make sure your blog has one that includes keywords so that searchers will know what your blog is about. This area allows you to include a description of your post. Create the description by including some keywords. For example: ‘Visit Skin Clinic I Top Rated Clinic for Aesthetic Treatments in the Southeast — If you’re looking for the best therapies to reverse the signs of ageing, book a consultation with one of our cosmetic doctors.’

Title tag

Instead of simply calling your blog ‘Skin Clinic’s Blog’, you can use keywords here as well. Since search engines put more emphasis on words closer to the left, you may want to name your blog’s page title something that focuses on keywords first, then your company name. For example, ‘Skin Rejuvenation at Skin Clinic Blog’. The title tag area allows more flexibility to be creative. Create post titles that are interesting and make the reader want to read more. According to Problogger.net, ‘In most cases, post titles with ten words containing at least two keywords is considered SEO rich and will do better both in ranking and in attracting the attention of readers.’